{"id":1124,"date":"2026-02-20T13:10:17","date_gmt":"2026-02-20T12:10:17","guid":{"rendered":"https:\/\/dubhaus.es\/rototom-diseno\/"},"modified":"2026-03-24T14:56:04","modified_gmt":"2026-03-24T13:56:04","slug":"rototom-diseno","status":"publish","type":"post","link":"https:\/\/dubhaus.es\/en\/rototom-diseno\/","title":{"rendered":"Rototom DISE\u00d1O"},"content":{"rendered":"
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Rototom Sunsplash<\/h1>\n\t

At Rototom Sunsplash, the work carried out within the graphic design and visual communication department covers the comprehensive development and implementation of the festival\u2019s identity across all levels.<\/p>\n\t

branding | comunication | 360 design<\/p>\n<\/div>\n

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Client:<\/strong> Rototom Sunsplash<\/span><\/p>\n\t

Year:<\/strong> since 2016<\/span><\/p>\n<\/div>\n

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Links:<\/p>\n\t

Web<\/a><\/p>\n\t

Instagram<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The process begins with the creation of the official main poster and the overarching visual\nconcept for each edition, which serves as the foundation for all subsequent applications. From this core\nidentity, designs are adapted and developed for multiple formats and contexts, including roll-ups, outdoor\nadvertising campaigns, and placements in metro stations and public spaces, as well as printed and\ndigital promotional materials.<\/p><\/div><\/div>

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In parallel, audiovisual content and social media materials are produced, involving the coordination and\nplanning of creative and technical resources, as well as the management of digital advertising campaigns\non Meta and other platforms.<\/p>\n

The visual identity is also fully integrated into the festival site through the design of comprehensive\nsignage systems, reusable cups, wristbands, stage backdrops, and other physical elements that shape\nthe audience experience. Additionally, audiovisual assets for live streaming production are developed,\nensuring visual coherence between the on-site event and its digital broadcast.<\/p><\/div><\/div>

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This integrated approach guarantees a strong, consistent, and internationally recognizable\ncommunication strategy aligned with the festival\u2019s multicultural and global dimension.<\/p>\n