Rototom Sunsplash
At Rototom Sunsplash, the work carried out within the graphic design and visual communication department covers the comprehensive development and implementation of the festival’s identity across all levels.
branding | comunication | 360 design
Client: Rototom Sunsplash
Year: Since 2016
The process begins with the creation of the official main poster and the overarching visual concept for each edition, which serves as the foundation for all subsequent applications. From this core identity, designs are adapted and developed for multiple formats and contexts, including roll-ups, outdoor advertising campaigns, and placements in metro stations and public spaces, as well as printed and digital promotional materials.
In parallel, audiovisual content and social media materials are produced, involving the coordination and planning of creative and technical resources, as well as the management of digital advertising campaigns on Meta and other platforms.
The visual identity is also fully integrated into the festival site through the design of comprehensive signage systems, reusable cups, wristbands, stage backdrops, and other physical elements that shape the audience experience. Additionally, audiovisual assets for live streaming production are developed, ensuring visual coherence between the on-site event and its digital broadcast.
This integrated approach guarantees a strong, consistent, and internationally recognizable communication strategy aligned with the festival’s multicultural and global dimension.
Rototom Sunsplash
branding | comunication | 360 design
The process begins with the creation of the official main poster and the overarching visual concept for each edition, which serves as the foundation for all subsequent applications. From this core identity, designs are adapted and developed for multiple formats and contexts, including roll-ups, outdoor advertising campaigns, and placements in metro stations and public spaces, as well as printed and digital promotional materials.
In parallel, audiovisual content and social media materials are produced, involving the coordination and planning of creative and technical resources, as well as the management of digital advertising campaigns on Meta and other platforms.
The visual identity is also fully integrated into the festival site through the design of comprehensive signage systems, reusable cups, wristbands, stage backdrops, and other physical elements that shape the audience experience. Additionally, audiovisual assets for live streaming production are developed, ensuring visual coherence between the on-site event and its digital broadcast.
This integrated approach guarantees a strong, consistent, and internationally recognizable communication strategy aligned with the festival’s multicultural and global dimension.